Veroo Cafés
A special gift from our Haus to yours! #ForHumanResilience
Entrepreneur Story
Gabriel Barruffini, a third generation coffee farmer, grew up witnessing firsthand the challenges his family faced. After spending some time in Australia and learning about new ways to sell coffee, he joined the acceleration program at the Founder Institute in Ribeirao Preto, Brazil, in 2019. He launched Veroo cafes, a subscription based coffee club, to directly connect coffee farmers with consumers.
"We ensure that farmers receive at least 25% more than what the traditional market offers."
Veroo purchases raw coffee directly from small farmers, eliminating intermediaries throughout the entire supply chain. They roast the coffee freshly every week and deliver it straight to the consumer's doorstep. This approach allows them to negotiate higher margins for the farmers, ensuring they receive more than the commodity market price, promoting fair trade practices.